What is the purpose of Google Screened?

Search engines can provide thousands of results for people searching online for lawyers, estate agents, or financial advisors. These results may not always be accurate or complete. Many people struggle to trust others when it comes to revealing sensitive financial and personal information.

It's vital that service providers stand out from the rest of their competitors as more people are searching online for professional services providers. Although many service providers relied on positive reviews to earn the trust of customers searching the internet, this no longer guarantees a steady flow of traffic to their websites. Service providers must find innovative ways to attract new clients, given the number of service providers using search engine optimization and paid advertisement strategies.

Get Certified with Google Screened

Google Screened was recently launched to help consumers. Google Screened is similar to Google Guaranteed. It allows consumers to see if a business has met Google's stringent standards. Google Screened requires that business owners pass both a personal and business background check in order to be eligible. Google may also require background checks for employees depending on the business. Google verifies that all service providers have all the necessary licenses and insurance to operate in their particular business category. Google must have at least three stars for the service provider.

Professional service providers are allowed to run Local Service Ads (LSAs) once they have been approved. These ads are displayed at the top search engine results, under a special Google Screened notice with a green checkmark badge. Google Screened ads come with a professional headshot, unlike Google Guaranteed ads. This makes the business look more professional and draws attention to it. This adds a personal touch to your ad.

What's the Difference Between Google Screened & Google Guaranteed?

Google Guaranteed was created by Google to assist internet users in finding quality service providers. Google Guaranteed is a program for electricians, plumbers, and other home service providers. It offers a limited guarantee on services provided by contractors certified by Google. Google Guaranteed is a badge that Google gives to businesses that have achieved this status. This badge indicates that they are trusted service providers and Google also backs it up with $2,000 for any work not completed to their satisfaction. Google's guarantee is a great way to increase traffic and revenue for certified businesses.

Google Screened applies the same principles behind Google Guaranteed to professional service providers. Google Screened is available to tax specialists, accountants, and financial planners. It places certified service provider ads at top search engine results and marks them clearly with the new Google Screened badge. Google Screened does not offer a money-back guarantee, unlike Google Guaranteed.

The Benefits of Google Screened Certification

Google Screened certification is a great way to help service providers grow their business and compete with their competitors. It can also help service providers retain existing clients. If they are certified, clients will be more inclined to shop around and return to the same company.

It is important to remember that professional service companies that have not been certified by Google Screened cannot run Local Services Ads (LSAs). LSAs are listed at the top of Google's search engine before paid advertisements.

LSA success is directly affected by the quality of LSA reviews. Professional service providers must have as many positive reviews and high-star ratings as their competitors to ensure they are performing well. Businesses find it useful to ask customers to leave reviews. This can often be done via email.

While it takes some time to earn Google Screened certification, it is well worth the effort. Google Screened professionals are highly ranked in the search engine results. Google Screened badges show potential clients and current customers that the business has been thoroughly vetted by Google. This helps build trust and attract more web traffic, which increases the likelihood of conversions.

Developing a Comprehensive Strategy for Marketing

When planning their marketing strategies, professional service providers should adopt a holistic approach. It is important to not rely solely on one type of marketing. Google Screened is a tool that can be used to increase the website traffic of professional service providers, but it won't help if the website hasn't been professionally designed.

Consumers usually make a decision on a business within three seconds after visiting its website. Service providers have very little time to make a first impression. Visitors won't be attracted to a website that is outdated or poorly designed, even if they have arrived via a Google Screened LSA advertisement.

Professional service providers must maintain a high level of communication with clients, new and old, in addition to having a professionally designed website. Depending on your business type, communications may include email marketing, social media marketing, and paid advertisements.

Digital Marketing Strategies for Profession Service Providers

We have years of experience in creating digital marketing campaigns that work for professionals. Each client is listened to and consulted by us. Accelerate Marketing is a marketing agency that has helped hundreds increase their conversions using a variety of methods. Contact us to learn more about Google Screened certification.